One senior developer from brief to launch.
For brands that have outgrown theme tweaks, app stacking and agency hand-offs.
“Migrations are where we normally lose money. Tanuj moved us from Magento to Shopify with none of it, and sales grew after.”
DTC storefronts, multi-reseller platforms and replatforming.
tanuj rajput
Senior Shopify developer · New Delhi
I’m Tanuj. I scope the work, build it and ship it myself. No account managers, no hand-offs, no queue between your message and the person who can answer it.
Live calls in your working hours, async for the rest. New Delhi, IST (UTC+5:30).
DTC brands and established businesses across India, the UK, the US and Canada. The rest are under NDA or shipped white-label.
Each one scoped, built and shipped solo, end to end.
Platform migration · Apr 2025 — Jun 2025
Zero
Data loss
The UK team needed to move platforms while protecting customer data, SEO equity, and recurring purchase behavior.
Supported the migration plan, rebuilt key subscription flows with Shopify APIs, and developed private workflows for syncing.
mum-uk.myshopify.com
Brand storefront · Jan 2024 — May 2024
+28%
AOV
The store needed clearer product education, stronger purchase confidence, and more intentional upsell moments without making the brand feel pushy.
Translated the design system into flexible Shopify sections, added contextual cross-sells, and connected support into the customer journey.
mahina.co
Women’s Activewear · Conversion-first launch
< 2s
Mobile LCP
The brand voice is sharp and unapologetic — the storefront had to match without slowing down to a single second on mobile.
Built a conversion-first PDP, editorial-style hero treatment, and tightened the checkout to keep mobile load under the threshold buyers actually feel.
bloombodysuits.comYou’re not paying for craft; you’re paying for coordination. Here’s what disappears when there’s one operator instead of a tower of them.
Typical agency
With me
OperatorTypical agency
Account manager → PM → devWith me
You ↔ me. Direct.Typical agency
3–5 days, after the sprint reviewWith me
Same day, often same hourTypical agency
A vendor you'll never speak toWith me
The person you briefedTypical agency
Change order. Five-figure addendumWith me
Negotiated in Slack. Quoted once.Typical agency
Off the contract, off the radarWith me
One operator, before and after launchTypical agency
Hidden coordination overheadWith me
What I quoted is what you paySome agencies do this right. Most don’t. If yours does, that’s great — keep them.
Every engagement is scoped in writing before work starts: a fixed price or a retainer rate, a timeline, and a definition of done.
See the published ratesHigh-fidelity Figma to Shopify builds with flexible sections, clean Liquid architecture, and responsive behavior that holds up on real devices.
Includes: Theme architecture, Reusable sections, Editor-friendly blocks.
Careful moves from Magento, WooCommerce, or older Shopify setups with attention to SEO, redirects, product data, and customer records.
Includes: Data mapping, Redirect planning, Launch QA.
Speed audits and implementation work for stores slowed down by heavy apps, unoptimized assets, render-blocking code, or theme bloat.
Includes: Script cleanup, Image strategy, Lighthouse wins.
Middleware, CRMs, auth flows, API integrations, and AI tooling. Multi-reseller commerce systems, BullMQ job queues, and the stuff that isn’t a theme.
Includes: Middleware, CRMs, AI tooling, API integrations.
Mobile UX improvements, bundles, cart nudges, collection strategy, and merchandising flows that make each session more valuable.
Includes: PDP and cart UX, Upsell systems, Merchandising flows.
One operator across the whole engagement. This is what the next few weeks look like once you send a brief.
Start a projectDay 0
What you need, what is blocking you, and the budget range. Use the intake on this site, or email.
Within 24 hours
A scope estimate and a slot for a 30-minute call. The person on the call is the person who will build it.
After the call
A fixed price or a retainer rate, a timeline, and a definition of done. If we agree, I start. No long sales cycle.
Before the build
Define the revenue goal, customer path, content model, app constraints, and launch risks before the build starts.
Usually 3–6 weeks
Turn the plan into clean Shopify sections, app logic, responsive interfaces, and reusable systems your team can control.
Go-live
QA mobile states, browsers, speed, tracking, forms, redirects, and handoff details before the store goes live.
Collected directly from the teams I built for, with the rating each one gave.
“We kept Tanuj on a monthly retainer because he actually moved our metrics. He did more than build a theme — he built the bundle logic that lifted our AOV, and reworked the checkout based on real data. While he was managing the site, our sales grew meaningfully. The retainer works because he stays with it until the numbers rise, not just until launch.”
Bug Beater Chairs
Founder & CEO
“Migrations are where we normally lose money — data loss, broken links, downtime. Tanuj moved us from Magento to Shopify with none of it. He built a redirect map to preserve our SEO, migrated every customer and order record, and rebuilt our subscription flow inside three months. Sales grew after the migration. He is the cool head in a hot mess of a migration.”
Mum & You
Technical Director
“We chose Tanuj to own the page and the traffic together. Usually the CRO person does not care about the ads and the ads person does not care about the UX. Tanuj cared about both. He built the theme for our US expansion, ran the CRO tests, and directed the Meta ads team at the same time — so we could change the landing pages in step with ad performance.”
Bloom Bodysuits
Head of Digital Growth
“We wanted a multi-reseller platform on a single Shopify backend, where every reseller has their own storefront, their own pricing and their own payouts. No off-the-shelf solution could give us that. Tanuj built the entire system from scratch — the storefronts and all of the backend logic behind them.”
Eda Şeker Baydar
Founder & CEO · Adventur eSIM
“Tanuj created our brand identity and our Shopify Plus site from scratch — design through to Printful fulfilment. He understood our aesthetic vision and delivered an elite look and feel online. He is detailed and precise.”
Sanctified
Brand Director
“We hired Tanuj to deliver inside six months, and he had the build done and launched ahead of that. He gave us an immaculate handoff from Figma to Shopify theme and set up our acquisition funnels quickly, without compromising on quality. Efficient, prompt, and he gets the job done.”
Mahina
Operations Manager
“Tanuj built a genuinely complex system for us. On Matrix Forex he designed a travel insurance comparison and quote flow wired into our CRM, and handled the data and the quote logic cleanly. It proved he can build real web applications on Shopify, not just merchandise products.”
Matrix Forex
CTO
Reviews and ratings were given directly by each client team. Quotes are lightly edited for length and readability; outcomes described are as reported by the client.
The same hands that build your store. Two of them audit Shopify stores, so start there if you are not ready to brief.
Claude skill · LatestOpen Theme AuditFind the issues. Ship faster.
80+ checks across performance, accessibility, conversion, third-party app overhead, classic search, and AI-search visibility — file names, line numbers, and working fixes in one pass.
ClearAudit: Know what to fix first.
CRO audit platform — turns any site into a prioritized list of conversion fixes you can ship this week.
clearaudit.spacepreprompt: Better prompts. Sharper results.
Better answers from ChatGPT, Claude, Gemini, and Perplexity. Type your prompt normally, hit Rewrite, and it sends the sharper version — the context, constraints, and formatting added for you. Chrome, VS Code, and MCP.
preprompt.orgAlter: Clipboard, without the clutter.
The clipboard you're reading about. AI lives one keystroke away from any app — and it's free.
alter →Pipezy: Tag chats. Never lose a lead.
WhatsApp Web sidekick. Tag and note leads right inside chats so your pipeline stops living in your head.
pipezy.tanujrajput.comDraftIn: Write the LinkedIn DM, faster.
Drafts the LinkedIn DM for you, based on the profile you’re looking at. No more generic “hey 👋”.
draftin.tanujrajput.comEnough: Turn messy scope into clarity.
A Claude skill that tells you the truth about your scope — and now it remembers what it cut. Six modes, a persistent ledger, drift audits that quote your prior cuts back, and domain packs for B2B SaaS, consumer, and creator products.
enough.tanujrajput.comCan’t find what you’re looking for? Send me the question.
The smallest project that's a good fit is around $3k, usually a focused performance fix or a single conversion experiment with measurable scope. Below that, you're better off with a template or a specialised app rather than custom work. Most of my engagements are in the $4–15k range, with retainers for ongoing work running $2–10k/month.
Both. Retainers are for D2C brands that need a senior pair of hands on the store every week — performance monitoring, ongoing experiments, app vetting, small builds. Projects are for defined scope with a ship date. About 60% of my work is project-based and 40% is retainer.
A theme refresh or section build is 1–2 weeks. A custom theme is 3–6 weeks depending on complexity. An Online Store 1.0 to 2.0 migration is a half-day with the right tooling and a few days without. Performance fixes are usually a week. Custom development that involves apps or external integrations runs 3–8 weeks.
Yes, regularly. About half my work is for brands in India, the other half is spread across the US, UK, UAE, and Singapore. I work in your timezone for live calls and asynchronously for the rest, which is what most brands prefer anyway.
D2C and B2B brands doing roughly $25k–$250k/month, with a clear product and a small team. At that scale you need depth on a real partner, not breadth on an agency org chart. Below that range you're usually better off with templates and apps. Above it, you need an in-house team.
You send me a brief — what you need, what's blocking, the budget range. I reply within 24 hours with a scope estimate and a calendar slot for a 30-min call. After the call, you get a written proposal with a fixed price or a retainer rate, a timeline, and a Definition of Done. If we agree, I start. No long sales cycle.
New Delhi, IST (UTC+5:30). I reply within a day.
Send the brief, the URL, or the list of problems. If it’s a complex build others have turned down, that’s exactly the kind I want.
