Field notes
The journal.
Receipts from real builds — commerce, products, operator-mode tools. Short, useful, no hype.
9 posts · updated weekly
Latest
The honest cost of hiring a Shopify developer in India in 2026
Most "Shopify developer pricing in India" pages hide the numbers or pad them with consultant fog. Here are the actual ranges — freelancer, solo operator, agency, Shopify Plus partner — in INR and USD, with what each tier includes and where the lines blur.
shopifymetafieldsThe Shopify metafield strategy that makes your store AI-readable
Metafields are the most underused feature in Shopify, and they happen to be the bridge between your product catalogue and the AI engines deciding which brand to recommend. Here's the metafield setup I use on every store I optimise for AI search.
Jun 18, 2026·6 min read
aeogeoHow D2C brands actually show up in ChatGPT and Perplexity in 2026
Your customer asks ChatGPT for the best brand in your category and gets two names. If you're not one of them, you don't exist for that customer. Here's what determines which D2C brand gets named, ranked by what you can actually change this week.
Jun 17, 2026·7 min read
shopifytheme-auditHow to Audit a Shopify Theme: 80+ Checks for Performance, SEO, AEO & GEO
Audit any Shopify theme across 80+ checks for performance, app overhead, SEO, AEO, and GEO. Free Claude Code tool, dual-scored report, copy-paste Liquid fixes.
Jun 14, 2026·15 min read
claude-skillsbuilding-in-publicI built a Claude Skill that tells me when to stop building. It's called Enough.
Most builders don't ship because they keep finding one more thing to add. Enough is a Claude Skill that runs your idea, your half-built project, or your feature request against a ruthless cut test and returns a verdict. Ship, cut, or defer. No debates.
Jun 12, 2026·9 min read
claudefable-5I shipped 3 Claude Skills the week before Fable 5 launched. Here's what changes now.
Anthropic just shipped Claude Fable 5, the first Mythos-class model anyone can use, and it's free on Pro and Max until June 22. I spent the week before it launched shipping three real things. Here's what Fable 5 changes for builders, what it doesn't, and what I'd build with it next.
Jun 12, 2026·9 min read
alterproductivityI counted how many times a day I switched to a ChatGPT tab. Then I built the fix.
Copy text, switch to a ChatGPT tab, paste, wait, copy the result, switch back, paste again. I did that maybe forty times a day without noticing. Here's the tax that hides inside it, and the small macOS app I built to kill it.
Jun 08, 2026·6 min read
aeogeoAEO vs SEO vs GEO, explained for D2C founders who don't have time for jargon
Three acronyms, one real question: will your brand show up when a customer goes looking, whether that's Google or an AI? Here's the plain version, with no consultant fog
Jun 07, 2026·10 min read
operatorbuildingOperator mode: the unfair advantage of doing your own work
Why running an agency, building a SaaS, shipping Chrome extensions, and a macOS app at once isn't insane — it's the highest-resolution feedback loop you can buy.
Jun 06, 2026·2 min read