Custom Shopify themes
Figma to production. Liquid, JS, CSS written against the actual design system — no fighting a starter theme into shape.
Open for Q3 / 2026
// taking on
2 Shopify builds
1 Plus migration
3 retainers
Reply ≤ 24h · scope ≤ 5d
Delhi · Noida · Gurgaon · Faridabad · Ghaziabad
Shopify developer in for D2C brands thatwant the work done right.
Solo operator. Five-plus years on Shopify. Custom themes, Plus builds, migrations, and CRO for Indian D2C brands at ₹15 lakh to ₹1 crore monthly revenue, plus select work for brands in the US, UK, and UAE. Senior hours end-to-end — no project managers between you and the person writing the code.
0+
Years on Shopify
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Brands shipped
+0%
AOV lift · Mahina · 3mo
0%
MoM revenue · Bloom
BLOOM BODYSUITSMAHINAETRAVELSIM32+ BRANDSSHOPIFY PLUSDELHI · NOIDA · GURGAONFARIDABAD · GHAZIABADINDIAUS · UK · UAE₹15L – ₹1Cr / MONTH
Definition
What is a Shopify developer in Delhi?
A Shopify developer in Delhi is a software engineer based in Delhi or the NCR who designs, builds, and maintains storefronts on the Shopify platform — writing Liquid templates, JavaScript, and CSS; integrating apps like Klaviyo, search, and subscription tools; and tuning Core Web Vitals and conversion rate for Indian and international D2C brands.
Pricing: ₹40,000 – ₹15,00,000Stack: Liquid · JS · CSS · Shopify 2.0 / PlusReply ≤ 24h
Who this is for
Built for the brands agencies treat as a small account.
0Brands shipped to date — half Indian, half international
Most Delhi Shopify agencies are priced for brands above ₹2 crore monthly revenue. If you’re a D2C brand at ₹15 lakh to ₹1 crore a month, that agency tier doesn’t fit your unit economics — and the freelancer tier underneath can’t hold the full implementation surface you need.
This page is for the brand in between. The brand with a clear product, a small team, and revenue that depends on a Shopify store that actually performs. I run as a solo operator priced for that band, with senior hours end-to-end and a written scope before any work starts.
Comparison
Solo operator vs Delhi agency vs offshore freelancer.
Three buyers, three tiers, three different unit economics. Here is how a typical D2C brand at ₹15 lakh to ₹1 crore monthly revenue decides between them.
| Dimension | Solo operator (this offer) | Boutique Delhi agency | Offshore freelancer |
|---|---|---|---|
| Typical budget | ₹40K – ₹15L | ₹10L – ₹50L+ | ₹50K – ₹3L (often slips) |
| Who writes the code | Senior, end-to-end | Junior dev + PM layer | Variable — often re-outsourced |
| Scope discipline | Written before work starts | SOW with PM tax | Hourly, drifts |
| Reply time | ≤ 24h | 2 – 5 business days | Inconsistent |
| Custom theme cost | ₹1.5L – ₹8L | ₹6L – ₹25L | ₹50K – ₹2L (template-heavy) |
| Plus build cost | ₹5L – ₹12L | ₹15L – ₹60L+ | Rarely qualified |
| Retainer / month | ₹40K – ₹80K | ₹1.5L – ₹6L | ₹15K – ₹40K |
| Best fit | D2C ₹15L – ₹1Cr / month | Above ₹2Cr / month or Plus-partner badge | One-off micro-tasks |
When solo wins
Brand is between ₹15 lakh and ₹1 crore monthly revenue and needs senior accountability — not a Plus-partner badge for procurement.
When an agency wins
Brand is above ₹2 crore monthly, has a procurement process that requires a Plus-partner contract, or needs a multi-team org chart.
Why offshore stalls
Unscoped hourly billing, language drift, no single owner of the design system — the unit cost looks low until the third re-scope.
Industries
D2C categories I’ve shipped for.
Eight categories across 32+ brands. The pattern is the same — a founder building a serious D2C brand needs a senior pair of hands that understands the category, not just the platform.
- Apparel & fashion D2C
- Beauty & personal care
- Home & lifestyle
- Food & beverage
- Health & wellness
- Jewellery & accessories
- Subscription brands
- Bags & travel
Not on the list? Send the brief anyway — half my engagements start as “we’re a bit different.”
02What I ship
Six things I ship without supervision.
Performance & Core Web Vitals
Lighthouse 90+ on mobile, LCP under 2.5s, real measurement under real device conditions.
Conversion & AOV
PDP variants, bundle systems, quiz-driven recommendations, friction-free cart. Engineered for the metric, not a vanity layout.
Custom systems & integrations
Klaviyo, subscription apps, referral programs, search, custom storefront APIs. Built lean — apps where they fit, custom where they shouldn’t.
Store migrations
WooCommerce, Magento, legacy Shopify themes → Shopify 2.0 or Plus. Redirect mapping, SEO preservation, clean cutover.
Launch ownership
Scope, build, QA, release, monitoring, handoff. One person owns it end-to-end so nothing falls between teams.
03Named case studies
The numbers, with the brand attached.
Every Shopify agency in Delhi claims results. Most show screenshots without names, names without numbers, or numbers without context. Here are two recent builds with the brand, the scope, and the outcome.
mahina.co
Custom build · CRO · referral systemFigma to production custom theme, plus hand-built variant pickers, cart, bundle system, and quiz-driven recommendations. I owned the full path from design decision to shipped code — nothing got lost in handoffs between designer and developer because there weren’t any handoffs.
The bundle and quiz flows became the AOV lever — by making a multi-product purchase the natural path instead of a manual one, the storefront moved a meaningful share of orders from single items to bundles. The referral program added an acquisition channel on top.
- Custom theme from Figma — Liquid, JS, CSS scoped to the design system, zero marketplace-theme markup
- Custom PDPs, variant picker, cart, and bundle system built by hand
- Quiz-based recommendation flow piped into the bundle system — discovery and purchase collapsed into one motion
- Custom referral program integrated into the storefront — not a generic bolted-on widget
Outcome
Launch+1mo+2mo+3mo
+0%
Average order value in 3 months post-launch
0%
Quiz-to-checkout conversion
0
Referral sign-ups · 21% of orders attributed
Stack
Liquid · JavaScript · HTML · CSS · Shopify
case 02
Bloom Bodysuits
US D2C · custom theme · retainerA US-based D2C brand selling women’s bodysuits came to me for a custom Shopify theme built from scratch. Scope was written before any work started — custom theme architecture, mobile-first PDP variants, Klaviyo integration, Core Web Vitals tuning, conversion-rate decisions baked into the layout.
The build shipped on schedule. They moved into a ₹65,000/month retainer afterward, where I now handle SEO, AEO, and the ongoing iteration that keeps revenue compounding monthly.
- Custom Shopify theme, mobile-first, ₹1,70,000 build
- Klaviyo integration + Core Web Vitals tuning
- Ongoing retainer at ₹65,000/month covering dev, SEO, AEO, and CRO iteration
Outcome
0–750
Orders per month post-launch
₹0K/mo
Retainer covering dev, SEO, AEO, CRO
₹0K
Build cost · fully scoped upfront (~$2K)
Stack
Liquid · JavaScript · Klaviyo · Shopify
What clients say
Words from the brands above.
“We came to Tanuj with a Figma file and a real timeline. He shipped a custom theme, a hand-built bundle system, and a quiz that became our discovery surface. AOV moved 28% in the first three months. Referrals pulled in 732 sign-ups before we promoted it.”
M
Mahina
Founder · D2C brand
“We hired Tanuj for a one-off custom Shopify build. It shipped on the date he quoted. What surprised us was the retainer — most devs treat that as ongoing maintenance. He treats the store like a system that has to compound every month. Revenue is up 22% month over month since launch.”
B
Bloom Bodysuits
Founder · US D2C
04Transparent pricing
The price upfront.
Published because I’d rather have the price conversation upfront than over three discovery calls. I sit at the accessible end of the solo operator tier — priced for Indian D2C unit economics, not the agency ceiling.
Every engagement comes with a written scope before any work starts. The full pricing logic is in the cost-in-India breakdown.
Theme tweak / single feature
Brands needing a specific surgical fix
₹40,000 – ₹1,50,000
$475 – $1,800
Custom Shopify theme build
Brands launching or replatforming
₹1,50,000 – ₹8,00,000
$1,800 – $9,500
Shopify Plus build
Brands scaling onto Shopify Plus
₹5,00,000 – ₹12,00,000
$6,000 – $14,000
Migration (Woo / Magento / legacy)
Brands moving to Shopify or Plus
₹1,25,000 – ₹6,00,000
$1,500 – $7,000
Monthly retainer
Brands wanting ongoing improvement
₹40,000 – ₹80,000/mo
$475 – $950/mo
05Engagement
Four steps to shipped.
01
Brief
You send a one-page brief — brand, scope, budget band, timeline, success metric. I reply within 24 hours with a calendar slot.
02
Scope
A 30-min call, then a written proposal — fixed price or retainer, timeline, Definition of Done. No long sales cycle.
03
Build
I build. Staging access from day one. Slack-style updates so you always know where the project is. No agency PM theatre.
04
Launch
QA, deploy, monitor, handoff. You own the code. Warranty window for bug fixes. Optional retainer for ongoing work.
Cited research
The numbers the work is measured against.
“Largest Contentful Paint (LCP) should occur within 2.5 seconds of when the page first starts loading.”
“The average documented online shopping cart abandonment rate is 70.19%, primarily driven by checkout friction, surprise costs, and slow performance.”
By the numbers
What a Shopify developer in Delhi actually costs — and saves
The honest ranges for the Indian market in 2026, and how one accountable operator compares to the two other ways brands buy Shopify work.
40–60%
faster theme delivery since 2024 as AI automates the mechanical layer — a competent operator ships in 1–2 weeks what used to take 3–6.
Source: The honest cost of hiring a Shopify developer in India
60–70%
lower cost than a US operator at the same senior level — identical Liquid and JavaScript work, priced for the Indian market.
Source: Cost breakdown
₹40K–₹12L
published project range, from a single-feature fix to a full Shopify Plus build. No "request a quote" wall.
Source: Full pricing
| For a Delhi D2C brand | Marketplace freelancer | Solo operator (me) | Boutique agency |
|---|---|---|---|
| Typical project | ₹50K – ₹2.5L | ₹1.5L – ₹12L | ₹5L – ₹25L |
| Who writes the code | The freelancer | The senior you hired | Junior/mid on a team |
| Owns performance + CRO | Rarely | Yes, end-to-end | Sometimes |
| Management layer | None | None — you work direct | PM + AM (you pay for it) |
| Best for | Discrete tasks | A store owned by one person | Design + dev with management |
Ranges reflect the 2026 Indian Shopify market. Full tiering in the cost breakdown linked above.
06FAQ
Questions Delhi buyers actually ask.
01
Are you a Shopify developer based in Delhi or NCR?
Yes — I am based in Delhi and work with brands across the NCR, including Noida, Gurgaon, Faridabad, and Ghaziabad. I also serve D2C brands across the rest of India, the United States, the United Kingdom, and the UAE. Most engagements run remote with a kickoff call in your timezone; in-person meetings in Delhi/NCR are available when scope warrants.
02
What kind of Shopify projects do you take on?
Custom theme builds from Figma, Online Store 2.0 migrations, Shopify Plus builds, performance and Core Web Vitals work, conversion rate optimisation, and ongoing retainers for brands that want a senior pair of hands on the store every week.
03
How much does a custom Shopify theme cost with you?
A custom Shopify theme runs ₹1,50,000 to ₹8,00,000 ($1,800 to $9,500) depending on scope, integrations, and timeline. The floor covers a focused brand build; the ceiling covers a full custom theme with multiple integrations, CRO work, and launch ownership. Pricing is published upfront — no discovery call required.
04
Do you do Shopify Plus builds?
Yes. Shopify Plus builds with me run ₹5,00,000 to ₹12,00,000. The fit is brands moving onto Plus from Basic Shopify or migrating from a legacy platform, where the buyer needs senior accountability without paying for a Plus-partner agency org chart.
05
How long does a Shopify project take?
A theme tweak ships in one to two weeks. A custom theme build runs three to six weeks depending on complexity and integrations. A WooCommerce or Magento migration runs two to four weeks. A Shopify Plus build runs four to eight weeks. Every engagement has a written scope and a target ship date before any work begins.
06
Why hire a solo operator instead of a Shopify agency in Delhi?
For D2C brands at ₹15 lakh to ₹1 crore monthly revenue, a senior solo operator delivers the same scope as a boutique agency at a lower price, with senior hours end-to-end instead of a junior developer wrapped in project management. Agencies make sense above ₹2 crore monthly or when you specifically need a Shopify Plus partner badge for procurement.
07
Do you take retainers?
Yes. Retainers run ₹40,000 to ₹80,000 per month and cover ongoing development, performance work, SEO, AEO, CRO, and the small builds that keep a Shopify store improving every month. Scope is written down — never "ongoing support" without hours or outcomes attached.
08
How do we start?
Send a one-page brief — what the brand is, what you need, the budget range, and the target timeline. I reply inside 24 hours with a scope estimate and a calendar slot. After the call, you get a written proposal with a fixed price, a timeline, and a Definition of Done. If it fits, we start.
Written and built by
Tanuj Rajput
Senior Shopify developer · Delhi / NCR · 5+ years on Shopify · 32+ brands shipped across India, US, UK and UAE.
I work on the storefront end-to-end — Liquid, JavaScript, performance, conversion. Every page on this site is something I built, run, and stand behind. If anything here is unclear or you want a second opinion on your existing Shopify setup, the inbox is open.
Last reviewed
+91 79820 69421tanujrajput.dev@gmail.comDelhi · NCR · India
Quick brief
Tell me about the project.
One short form. The submit opens your mail app with a clean draft already typed up — review, send, done. I reply within 24 hours with a scope estimate and a calendar slot.
Start a Shopify project
Tell me what the brandneeds.
Brand, scope, budget band, timeline, target metric. One page is enough. I reply within 24 hours with a calendar slot and a scope estimate — no discovery-call theatrics.
shopify · delhi