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WooCommerce to Shopify migration: what an expert does, cost and timeline

What a WooCommerce to Shopify migration expert handles (data, 301 redirects, SEO, payments, subscriptions, apps), when a DIY tool is enough, what it costs (₹1,25,000 to ₹4,00,000, about $1,500 to $4,800), the week-by-week timeline, and the extra setup Indian stores need.

Tanuj Rajput

Web developer & one-operator studio

·10 min read·Updated Oct 17, 2026
WooCommerce to Shopify migration: what an expert does, cost and timeline

The short answer

  • A WooCommerce to Shopify migration costs ₹1,25,000 to ₹4,00,000 (about $1,500 to $4,800) in my published pricing and takes 2 to 6 weeks, depending on catalog size, plugins and subscriptions.
  • WooCommerce product URLs default to /product/{slug}/, while Shopify forces /products/{slug}, so every indexed product and category URL needs a 301 redirect, which Shopify accepts as a CSV import under Content > Menus > URL redirects.
  • Shopify raised its variant limit from 100 to 2,048 per product on 15 October 2025, so large WooCommerce variable products no longer have to be split during migration.
  • Matrixify, the most common DIY migration tool, costs $20 to $200 per 30 days and has a dedicated WooCommerce migration process covering products, customers, orders and redirects.
  • Shopify Payments is not available in India, so Indian stores reconnect Razorpay, PayU or Cashfree and pay Shopify's third-party fee of 2% on Basic, 1% on Grow, 0.6% on Advanced or 0.2% on Plus; cash on delivery pays no Shopify fee.

Free, no pitch

Already holding a quote? I’ll tell you if it’s fair.

Send me the scope, timeline and price you were given. I’ll read it against the numbers on this page and tell you what looks right, what’s missing, and which line items usually turn into change requests later. If the quote is good, I’ll say so — even when it isn’t mine.

A WooCommerce to Shopify migration expert moves your products, customers and orders, maps every old URL to a 301 redirect so you keep your rankings, replaces your plugins with Shopify apps, moves subscriptions without breaking billing, and reconnects payments. In my published pricing it costs ₹1,25,000 to ₹4,00,000 (about $1,500 to $4,800) and takes two to six weeks. Simple stores can do it themselves with a tool like Matrixify. Stores with subscriptions or real search traffic usually shouldn't.

I run WooCommerce and Magento migrations to Shopify from New Delhi, for brands in India and abroad. I've shipped 62+ brands in 5+ years on Shopify and I'm a Shopify Partner. This post covers what the work involves in any country, plus a section on the extra setup Indian stores need.

What does a WooCommerce to Shopify migration expert actually handle?

Most people think a migration means copying data. Data is the easy part. Here's the full scope, and what can go wrong in each area.

AreaWhat movesWhat the expert does
Products and variantsTitles, descriptions, prices, SKUs, images, attributesMaps WooCommerce attributes to Shopify options and variants, moves custom fields to metafields, checks counts
CustomersNames, emails, addresses, tagsImports them, plans account sign-in (passwords never transfer)
OrdersPast orders as recordsImports through the API or an app, since Shopify's admin CSV import covers products and customers only
URLsEvery indexed product, category, page and post URLBuilds a one-to-one 301 redirect map and imports it as a CSV
SEOTitles, meta descriptions, alt text, contentKeeps them intact, resubmits the sitemap, watches Search Console
PaymentsNothing movesActivates Shopify Payments or connects your gateway, tests live orders
SubscriptionsActive subscribers and their schedulesMoves them to a Shopify subscription app and plans how saved cards carry over
Plugins and appsNothing movesMatches each working plugin to a Shopify app, native feature or custom code
ThemeNothing movesRebuilds on Online Store 2.0, carrying the brand across

Two details change older advice. Shopify raised its variant limit from 100 to 2,048 per product on 15 October 2025, so big variable products no longer need splitting. And on Shopify's newer customer accounts, buyers sign in with a one-time 6-digit code sent to their email, so the old "customers must reset their password" problem mostly goes away.

How much does a WooCommerce to Shopify migration cost?

FactorSimple storeComplex store
CatalogSmall, few variantsLarge, many variants and metafields
Plugins to replace2 to 36 or more (subscriptions, B2B, custom)
ThemeLight rebuildFull custom rebuild
Cost (INR)about ₹1,25,000about ₹4,00,000
Cost (USD)about $1,500about $4,800
Timeline2 to 4 weeks5 to 6 weeks

That band is on my migration expert page alongside the other source platforms. The price moves with catalog size, how many plugins need replacing, whether subscriptions are involved, and how much of the theme is rebuilt. The Shopify plan and paid apps come on top as monthly costs.

Can you migrate WooCommerce to Shopify yourself?

Yes, for simple stores. Three tools come up most often.

ToolHow it's pricedWhat it does wellWhat it leaves to you
Matrixify$20, $50 or $200 per 30 days, with a free demo planDedicated WooCommerce process for products, customers, orders, redirects, blog posts and metafieldsRedirect decisions, plugin replacement, theme, payments
Cart2CartQuote per migration, from its own siteAutomated transfer of products, customers and ordersSame as above
LitExtensionQuote from its estimator, based on entity counts; unlimited free demo migrationAutomated transfer, plus a done-for-you service tierSame as above, unless you buy the service tier

Matrixify's prices are from its pricing page in October 2026. Cart2Cart and LitExtension quote per migration, and LitExtension's estimator works from your product, order and customer counts. Run both for your own store before deciding.

These tools move data well. The decisions are still yours. Which old URLs matter? Which plugin does what, and what replaces it? How do 300 active subscribers keep getting billed? A tool can't answer those.

Here's how I'd split it:

  • DIY is fine when you have a few hundred products, no subscriptions, a handful of plugins and modest search traffic.
  • Hire an expert when you run subscriptions, earn a real share of revenue from organic search, have custom plugins, or can't afford a broken checkout during launch week.

What breaks most often in a WooCommerce migration?

1. URLs and SEO

WooCommerce product URLs default to /product/{slug}/ and categories to /product-category/{slug}/. Shopify forces /products/{slug} and /collections/{slug}. Every old URL needs a 301 redirect to its new home, or you drop the ranking equity you built. Google's site move guidance says 301 redirects pass ranking signals. Shopify lets you import the whole map as a CSV under Content, then Menus, then URL redirects.

A small dip during reindexing is normal. A lasting loss usually means the map missed URLs. I build it from a crawl of the live site plus Search Console's indexed pages and top pages by traffic. The full method is in Shopify migration without losing SEO.

2. Plugins and subscriptions

Every WooCommerce plugin doing real work (subscriptions, reviews, wishlists, bundles, COD rules) needs a Shopify app or custom code. The data behind it has to move too. List them all in week one. This is the part that gets underestimated most often.

Subscriptions need the most care. Active subscribers move to a Shopify subscription app. Their saved payment methods either carry over through the app's migration process or subscribers re-enter card details. What's possible depends on where the cards are stored today, so I check before quoting. On Mum & You, a UK brand I moved from Magento to Shopify Plus between April and June 2025, rebuilding subscriptions was a core part of the job. That migration finished with zero data loss and sales grew afterwards. Shopify Subscriptions vs Recharge covers the app choice.

3. Payments, shipping and taxes

Payment settings never migrate. In the US, UK, Canada, Australia and most of the EU, you can activate Shopify Payments. Elsewhere, and on any store that keeps an outside gateway, Shopify charges a third-party transaction fee: 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus. Shipping rates, carrier accounts and tax settings also need rebuilding and testing.

What changes for Indian stores?

Shopify Payments is not available in India. Indian stores connect a third-party gateway such as Razorpay, PayU, Cashfree, PhonePe PG or CCAvenue. Each prepaid order then carries the gateway fee, GST on that fee and Shopify's third-party fee.

Shopify planIndia price (billed monthly, excl. GST)Third-party fee on prepaid orders
Basic₹1,9942%
Grow₹7,4471%
Advanced₹30,1640.6%
Plusfrom ₹1,75,000 (3-year term)0.2%

Yearly billing brings Basic down to ₹1,499 a month and Grow to ₹5,599. The full breakdown is on the Shopify pricing hub for India.

The rest of the India setup:

  • Cash on delivery. As a manual payment method, COD pays no Shopify transaction fee. Rebuild any COD limits, OTP verification or partial-payment flow your WooCommerce store ran.
  • Couriers. Reconnect Shiprocket, Delhivery or your aggregator, with serviceability and rate logic.
  • Gateway comparison. Razorpay vs PayU vs Cashfree covers fees and UPI.

Skip this and you launch a store that works but can't take the payment method many of your customers use.

What does the timeline look like week by week?

Here's a typical four-week plan for a mid-sized store:

WeekWork
Week 1Audit products, plugins and URLs. Crawl the site. Export Search Console data. Set up the staging store.
Week 2Import products, customers and orders. Check counts. Start the theme rebuild. Build the redirect map.
Week 3Finish the theme. Install replacement apps. Connect payments, shipping and taxes. Move subscriptions in test mode.
Week 4Full test of checkout, emails and redirects. Final delta import of new orders and customers. Switch DNS. Import redirects. Submit sitemap.
Weeks 5 to 12Watch Search Console, conversion rate and subscription renewals. Fix anything real traffic surfaces.

A small, clean store can compress weeks 1 to 3 into two. A large catalog with subscriptions and custom plugins stretches to five or six weeks before launch. How long a Shopify migration takes goes deeper on what moves the clock.

How do you choose a WooCommerce migration expert?

Ask these before you sign:

  1. How will you build the redirect map? A good answer mentions a crawl, Search Console data and a one-to-one map. "We'll redirect to the homepage" is a red flag.
  2. What happens to my subscriptions? They should ask which plugin and payment provider you use before promising anything.
  3. Which of my plugins don't have a Shopify equivalent? They should ask for your plugin list and answer plugin by plugin.
  4. Is the price fixed? Ask for a written scope and a fixed price. Open-ended hourly billing on a migration usually grows.
  5. Who does the work? Find out if the person you talk to is the one building, or if it's handed to a team you never meet.
  6. What happens after launch? Ask how long they monitor Search Console and fix issues.
  7. Can I see a migration you shipped? Ask for a real store and what happened to its traffic and sales afterwards.

Location matters less than these answers. Plenty of US, UK and EU brands hire offshore. Check that working hours overlap enough for launch day.

Should you redesign while you migrate?

Usually yes. You're rebuilding the theme on Shopify anyway, so fixing the old store's speed, structure and conversion problems costs little extra and saves a second project later. Keep the URL structure and content intact for SEO even as the design changes. When I rebuilt Mahina, a Gurgaon brand, from Figma into Shopify sections, average order value rose 28% and speed scores reached 95+. That kind of gain is easier during a rebuild than after one.

What I'd do

If your store has a few hundred products, no subscriptions and little search traffic, I'd try Matrixify's demo plan first and see how clean the import is. You may not need anyone.

If you run subscriptions or earn real revenue from organic search, I'd hire someone to own the redirect map and the subscription move, even if you do the data import yourself. Those two are where migrations lose money.

Either way, I'd start by exporting three lists: every URL Google has indexed, every active plugin and what it does, and your active subscriber count. With those three, any expert can give you an honest quote.

If you want me to scope yours, send me your store URL and plugin list and I'll flag what will break before we start. The migration expert page has the pricing for other source platforms.

Sources

FAQ

Frequently asked questions

  • What does a WooCommerce to Shopify migration expert do?

    A migration expert moves your products, variants, customers and orders, builds a 301 redirect map for every indexed URL, keeps titles and meta descriptions intact, and replaces each working WooCommerce plugin with a Shopify app or custom code. They also reconnect payments, rebuild the theme on Online Store 2.0, move active subscriptions without breaking billing, and watch Search Console after launch. The data copy is the easy part. The redirects and subscriptions are where expertise matters.
  • How much does it cost to migrate from WooCommerce to Shopify?

    In my published pricing, a WooCommerce to Shopify migration runs ₹1,25,000 to ₹4,00,000, about $1,500 to $4,800. A small catalog with a few plugins sits at the low end. A large catalog with subscriptions, many plugins to replace and a full custom theme sits at the high end. The Shopify plan and any paid apps are separate monthly costs on top of the one-time migration fee.
  • How long does a WooCommerce to Shopify migration take?

    Two to four weeks for a clean store with a modest catalog, and five to six weeks for a large catalog with subscriptions, custom features and heavy plugin replacement. The audit and redirect map take the first week, the theme rebuild takes one to three weeks, and testing and launch take the last few days. Complexity drives the timeline more than the platform switch itself.
  • Can I migrate WooCommerce to Shopify myself with an app?

    Yes, if your store is simple. Matrixify has a dedicated WooCommerce process, and Cart2Cart and LitExtension both offer automated migrations with a demo first. They move data well. They don't decide your redirect map, replace plugins, rebuild subscriptions or set up payments for you. A store with a few hundred products and no subscriptions can often go DIY. A store with subscriptions or strong SEO traffic should hire help.
  • Will I lose SEO rankings moving from WooCommerce to Shopify?

    Expect a small, temporary dip while Google recrawls the new URLs. A lasting loss usually means the redirect map was incomplete. Map every old product, category, page and post URL to its new Shopify address with a 301, keep titles, meta descriptions and content intact, and resubmit the sitemap. Google's site move guidance confirms that 301 redirects pass ranking signals to the new URLs.
  • Can I move my WooCommerce subscriptions to Shopify?

    Yes, but it needs planning. Active subscriptions move to a Shopify subscription app, and the saved payment methods have to carry over through that app's migration process, or subscribers must re-enter their card details. Get this wrong and people lapse or get charged twice. I check with the subscription app and the payment provider before quoting, because what can move depends on where the cards are stored today.
  • Do customer passwords transfer from WooCommerce to Shopify?

    No. Passwords are stored as one-way hashes, so no platform can move them. With Shopify's newer customer accounts this matters less, because buyers sign in with a one-time 6-digit code sent to their email instead of a password. Names, emails, addresses, tags and order history all migrate, so returning customers see their past orders once they sign in.
  • What changes for an Indian store moving from WooCommerce to Shopify?

    Shopify Payments is not available in India, so you connect a third-party gateway such as Razorpay, PayU or Cashfree and pay Shopify's third-party fee on prepaid orders: 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus. Cash on delivery, as a manual payment method, pays no Shopify fee. You also reconnect your courier aggregator and any COD verification or partial-payment flow.
Revision history· 2 entries
  1. October 17, 2026

    Refreshed for merchants in any country looking for WooCommerce migration experts. Added what a migration expert handles, DIY tools versus an expert (Matrixify pricing checked, Cart2Cart and LitExtension without prices), a week-by-week timeline, how to choose an expert, and the 2,048 variant limit. Corrected the India payments line: Shopify Payments is not available in India. Added Shopify's third-party fees by plan and a Sources list.

  2. July 28, 2026

    Initial post. The full WooCommerce to Shopify migration sequence for Indian D2C brands — cost, timeline, the seven-step process, and the three things that break (URLs, plugins, India payment/COD setup).

Last updated October 17, 2026

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