I’m a senior Shopify and web developer based in New Delhi. For more than five years I’ve built Shopify stores, custom apps and dashboards for commerce brands, and MVPs, web apps and Chrome extensions for founders. I work alone, from brief to launch, so the person you talk to is the person who writes your code.
Most of my work is for D2C and commerce brands on Shopify: custom themes and redesigns (Shopify developer in Delhi), migrations from WooCommerce, Magento and other platforms (migration expert) and Shopify Plus builds.
When a brand outgrows its apps and spreadsheets, I build custom Shopify apps and dashboards on its Shopify data. For founders, I build MVPs, web apps and Chrome extensions.
I also help stores and brands get found and cited in AI search. Several of my own clients found me that way: an AI assistant like ChatGPT cited my site when they asked.
I studied computer science, a BTech with a specialisation in big data analytics. I’ve always wanted to build things, and that led me into website development. I’ve built websites and Shopify stores for brands since 2021, and over time added custom apps, dashboards and products of my own.
No account manager, no junior behind a project manager. You brief me, and I write the code.
A fixed price, a timeline and a Definition of Done, agreed before work starts. Most builds take 45 to 60 days.
30% to start, 30% at a milestone, 40% at delivery. No GST is added.
The code and IP are assigned to you at handover.
I’ve run Google and Meta ads alongside my builds for five years, so I scope pages against what the traffic costs.
Live calls in your working hours, async for the rest.
These brands are already named in case studies and reviews on the site.
A Magento to Shopify Plus migration in the UK, with subscription flows rebuilt on Shopify’s APIs.
A custom theme rebuild and merchandising work that lifted average order value by 28%.
A US shapewear brand. Performance, CRO and a cleaner funnel took revenue up 22% month on month after launch.
A custom print-ordering flow with live pricing rules and automated invoices.
Also: Bug Beater Chairs, Sanctified, Adventur eSIM, Matrix Forex, Lilliput, Nicobar.
“We kept Tanuj on a monthly retainer because he actually moved our metrics. He did more than build a theme — he built the bundle logic that lifted our AOV, and reworked the checkout based on real data. While he was managing the site, our sales grew meaningfully. The retainer works because he stays with it until the numbers rise, not just until launch.”
“Migrations are where we normally lose money — data loss, broken links, downtime. Tanuj moved us from Magento to Shopify with none of it. He built a redirect map to preserve our SEO, migrated every customer and order record, and rebuilt our subscription flow inside three months. Sales grew after the migration. He is the cool head in a hot mess of a migration.”
“We chose Tanuj to own the page and the traffic together. Usually the CRO person does not care about the ads and the ads person does not care about the UX. Tanuj cared about both. He built the theme for our US expansion, ran the CRO tests, and directed the Meta ads team at the same time — so we could change the landing pages in step with ad performance.”
“We wanted a multi-reseller platform on a single Shopify backend, where every reseller has their own storefront, their own pricing and their own payouts. No off-the-shelf solution could give us that. Tanuj built the entire system from scratch — the storefronts and all of the backend logic behind them.”
“Tanuj created our brand identity and our Shopify Plus site from scratch — design through to Printful fulfilment. He understood our aesthetic vision and delivered an elite look and feel online. He is detailed and precise.”
“We hired Tanuj to deliver inside six months, and he had the build done and launched ahead of that. He gave us an immaculate handoff from Figma to Shopify theme and set up our acquisition funnels quickly, without compromising on quality. Efficient, prompt, and he gets the job done.”
“Tanuj built a genuinely complex system for us. On Matrix Forex he designed a travel insurance comparison and quote flow wired into our CRM, and handled the data and the quote logic cleanly. It proved he can build real web applications on Shopify, not just merchandise products.”
I build my own tools, mostly for the problems I hit in client work.
A person. I work alone, so every project is designed, built and supported by me.
New Delhi, India, on IST (UTC+5:30). I work with brands in India, the US, the UK, Canada, Australia and the UAE, with live calls in your working hours and async updates for the rest.
Start a brief, email me, or book a 30-minute call. I reply within 24 hours. Every project begins with a written scope and a fixed price.
Last reviewed .
Start a brief, and I’ll reply within 24 hours with whether I’m the right person for it.
