Shopify pricing plans in India (2026): Basic, Shopify & Advanced in INR

As of 2026, Shopify in India costs roughly ₹1,994/mo for Basic, about ₹7,447/mo for the Shopify plan, and around ₹30,164/mo for Advanced on monthly billing — with ~25% off on annual plans, a low-cost Starter tier below Basic, and enterprise-quoted Plus above. These are platform fees only, entirely separate from what you pay a developer.

I'm a senior Shopify developer based in Delhi, and I set up and migrate stores onto every one of these plans for D2C brands. This is the platform-cost side of the ledger — the SaaS fee you pay Shopify each month — which brands constantly confuse with the developer cost. They're two different invoices, and I'll keep them cleanly apart here.

What are the Shopify plans in India for 2026?

Shopify sells five tiers in India. From cheapest to most expensive: Starter, Basic, Shopify, Advanced, and Plus. The three middle plans — Basic, Shopify, Advanced — are the ones almost every D2C brand actually chooses between. Starter sits below them for people who only want to sell through social and chat, and Plus sits above for enterprise-scale merchants.

Here's the structure and approximate India pricing as of 2026. Verify the exact rupee figures on the official Shopify India pricing page before you commit, because promotional rates and currency adjustments change through the year.

The annual column matters: paying yearly instead of monthly knocks roughly 25% off every paid tier. If you're serious about running the store for at least a year, that's the single easiest saving on this whole page.

One thing to fix in your head early: this table is your platform cost, not your total cost of running a Shopify store. Apps, payment processing, and — the big one — building and maintaining the store are all separate. I break down the build side in what it costs to build a Shopify website in India.

What does each Shopify plan actually include?

The jump between tiers is not about "more features" in the way most comparison tables imply. The core storefront — unlimited products, unlimited bandwidth, the theme editor, abandoned-cart recovery — exists on every paid plan. What actually changes as you go up is staff accounts, reporting depth, lower payment rates, and shipping discounts. Here's the honest version:

• Starter. No standalone online store in the full sense. You get product pages, a buy button, and the ability to sell through Instagram, WhatsApp, and links. Fine for a creator or a side hustle testing demand; wrong for a real D2C brand that needs a proper site.
• Basic. The genuine entry point for a D2C store. Full customisable storefront, unlimited products, up to a couple of staff accounts, basic reports, and the standard payment rates. Almost every new brand I set up launches here.
• Shopify. Same storefront, but with lower card-processing rates, more staff accounts, professional reports, and better shipping discounts. This is the "we have a small team and steady orders" tier.
• Advanced. Adds custom report building, the lowest standard card rates, third-party calculated shipping rates, and up to 15 staff accounts. Worth it once your volume makes the rate savings and reporting genuinely pay for the higher fee.
• Plus. A different category entirely — checkout customisation, Shopify Functions, Flow automation, B2B/wholesale, and Markets for international. This is the enterprise tier, quoted per merchant. I cover the signals for moving up in when to upgrade to Shopify Plus.

The mistake I see most often: a brand doing ₹3–4 lakh a month in revenue paying for Advanced "to be safe," when Basic or the Shopify plan would serve them perfectly and the rate difference doesn't yet justify the price. Buy the tier your order volume earns, not the one that sounds most professional.

What are Shopify's transaction fees in India per plan?

This is where the plan choice gets interesting, and where a lot of brands leave money on the table. Shopify charges two different kinds of fee, and conflating them is the most common pricing mistake I see.

1. The platform transaction fee. This is a fee Shopify charges only if you use a third-party payment gateway (like a standalone Razorpay or PayU integration) instead of Shopify Payments. It's a penalty for not using their rails, and it drops with each tier:

2. The card-processing fee. This is the standard cost of accepting a card or UPI payment, charged by the payment processor on every single order regardless of gateway. It exists no matter what. On Shopify Payments it's built in; on a third-party gateway your provider charges it separately. Higher plans get you a slightly lower processing rate.

The practical takeaway is simple: if you use Shopify Payments, the platform transaction fee is zero on every plan. You still pay processing on each order, but you skip the extra 0.5–2% penalty entirely. If you're locked to a specific Indian gateway for COD, UPI, or GST-invoicing reasons, then the platform fee becomes a real cost — and that alone can justify upgrading a tier. I get into the gateway, COD, and GST mechanics in Shopify Payments, COD and GST in India, and there's a dedicated deep-dive in Shopify transaction fees in India.

Monthly vs annual billing: which should you pick?

Annual, in almost every case, if you're committed to the store.

Paying yearly instead of month-to-month saves roughly 25% across the paid plans as of 2026. On the Shopify plan that's the difference between about ₹7,447/mo and roughly ₹5,599/mo — close to ₹22,000 a year back in your pocket, for a decision that takes ten seconds.

The only reason to stay monthly is genuine uncertainty — you're testing a concept and might shut the store in a few months, or you're mid-migration and not sure which final tier you'll land on. Otherwise, commit annually and take the discount. Just confirm the current promotional rate on Shopify's India page first, because the exact percentage moves.

Which Shopify plan should a new D2C brand in India pick?

Start on Basic. I'll say it plainly because brands overthink this constantly.

At roughly ₹1,994/mo — or under ₹1,500/mo on annual billing — Basic gives a launching brand everything it needs to make its first sales: a full customisable storefront, unlimited products, abandoned-cart recovery, and Shopify Payments. There is no feature on the Shopify or Advanced plan that a pre-launch or early-revenue brand actually needs. The higher tiers pay off through lower fees at volume, and you don't have volume yet.

Here's the decision in one table:

The revenue bands are guides, not laws — the real trigger to upgrade is arithmetic, which I cover next. But if you're standing at the pricing page right now with a brand that hasn't launched, the answer is Basic. Full stop.

When should you upgrade to the next plan?

Not on revenue milestones — on the crossover point where lower fees outweigh the higher subscription.

The logic is the same at every step up. A higher plan costs more per month but charges you less per order (lower processing rate, lower platform fee). So the question is always: does the fee saving on my current order volume exceed the extra subscription cost?

A rough worked example, using the Basic → Shopify jump. Say the Shopify plan saves you about 0.3% on card processing plus 1% in platform fee versus Basic (if you're on a third-party gateway). The subscription difference is roughly ₹5,450/mo. So the Shopify plan pays for itself once your monthly card volume is high enough that ~1.3% of it exceeds ₹5,450 — which lands somewhere around ₹4–5 lakh/mo in processed revenue, depending on your exact rates and gateway.

That's the calculation to run — with your real numbers — every time you consider moving up:

1. Find the subscription difference between your plan and the next one.
2. Find the per-order fee difference (processing rate + platform fee).
3. Divide the subscription difference by the fee difference. That's the monthly revenue where upgrading breaks even.
4. If you're comfortably above it, upgrade. If not, stay put.

If you're on Shopify Payments, the platform-fee side of that maths disappears and only the processing-rate difference remains — which pushes the crossover point higher, meaning you stay on lower tiers longer. Either way, upgrade on the number, not the vibe.

How is the plan cost different from the developer cost?

This is the distinction that trips up nearly every brand I talk to, so let me draw the line hard.

The plan fee is what you rent from Shopify — the software, hosting, checkout, and admin. It's a fixed monthly SaaS cost, ₹1,994 to a few lakh depending on tier. It never touches how your store looks, converts, or performs.

The developer cost is what you pay a person to make the store actually good — design, custom theme, performance, integrations, migration, CRO, and ongoing maintenance. It's a separate invoice entirely, and it's a one-time-plus-retainer cost, not a monthly platform fee.

You can be on a ₹1,994/mo Basic plan with an ₹8,00,000 custom theme, or on a ₹30,164/mo Advanced plan running a ₹0 free theme you set up yourself. The two costs move independently. The platform tier is about fees and features; the developer spend is about whether your store looks like a serious brand and converts the traffic you pay to acquire. My full rate card lives at Shopify developer rates in India, and the hourly detail is in Shopify developer hourly rates in India for 2026.

The full cost picture: platform + apps + build

To budget honestly, a new Indian D2C brand should think in three buckets:

1. Platform (Shopify plan). ₹1,994/mo on Basic to start — a small, predictable line item.
2. Apps. Reviews, email, subscriptions, loyalty. Budget a few hundred to a few thousand rupees a month depending on the stack; I keep this list tight in the best Shopify apps for Indian D2C brands.
3. Build + maintenance (developer). The variable that actually determines whether the store performs — a theme tweak from ₹40,000, a full custom build from ₹1,50,000, or a retainer from ₹40,000/mo.

The plan fee is the smallest and most predictable of the three. Which is exactly why obsessing over Basic-vs-Shopify at launch, while cheaping out on the build, is backwards. Get on Basic, spend where it moves revenue, and upgrade the plan when your order volume tells you to — not before.

What's next

If you're setting up or replatforming and want to know what the whole thing costs — platform plus the build that makes it convert — the honest, published numbers are on my Shopify developer rates in India page: fixed prices, no discovery-call gate, INR and USD. Tell me your stage, your catalogue, and which plan you're on, and I'll give you a straight fixed quote for the build side.

Start here: tell me about your project and I'll reply within 24 hours with a real number.

Related reads

• What it costs to build a Shopify website in India (2026) — the developer/build side of the ledger, by scope.
• Shopify transaction fees in India — the per-order fee mechanics in full, gateway by gateway.
• Shopify Payments, COD and GST in India — payments, cash on delivery, and tax invoicing done right.

Sources

• Shopify — India pricing
• Shopify Help Center — plans and billing
• Shopify Plus — platform overview