Shopify pricing in India 2026: Basic ₹1,994, Grow ₹7,447, Advanced ₹30,164 (INR)

Shopify in India costs ₹1,994/month for Basic, ₹7,447 for Grow and ₹30,164 for Advanced on monthly billing, or ₹1,499, ₹5,599 and ₹22,680 a month if you pay yearly. Plus starts at ₹1,75,000/month. On top of the plan, Shopify takes 2%, 1%, 0.6% or 0.2% of every prepaid order, since Shopify Payments is not available in India and every store runs a third-party gateway.

Those numbers are from Shopify's India pricing page, checked on 5 October 2026. Shopify changes plan names and prices more often than blog posts get updated, so I keep the live figures, fee maths and GST notes on one page: Shopify pricing in India, always current. This post explains what the numbers mean and which plan to pick.

I'm a senior Shopify developer based in Delhi, and I set up and migrate stores onto every one of these plans for D2C brands. This is the platform-cost side of the ledger, the SaaS fee you pay Shopify each month, which brands constantly confuse with the developer cost. They're two different invoices, and I'll keep them apart here.

What are the Shopify plans and prices in India for 2026?

Shopify sells four plans to new stores in India: Basic, Grow, Advanced and Plus. Grow is the plan that used to be called "Shopify", so older guides that say "Basic, Shopify, Advanced" mean the same tiers.

Source: shopify.com/in/pricing, October 2026. The prices are shown before tax. Shopify's Help Center says stores located in India are charged GST on their Shopify fees, shown on the bill, unless you submit a GSTIN. Check your own invoice for the exact figure.

Two details people miss:

• Starter is closed to new stores. Shopify's India marketing page still shows a Starter plan at ₹399/mo, but the Help Center says "The Starter plan isn't available to new stores." Existing Starter merchants keep it.
• The trial is cheap. New stores get "3 days free, then ₹20/month for 3 months." That's enough time to build and test a store before the full plan price starts.

One thing to fix in your head early: this table is your platform cost, not your total cost of running a Shopify store. Apps, payment fees, shipping, and building and maintaining the store are all separate. I break down the build side in what it costs to build a Shopify website in India.

What does each Shopify plan actually include?

The jump between tiers is smaller than most comparison tables imply. The core storefront (unlimited products, the theme editor, abandoned-cart recovery, Shopify's reports) exists on every paid plan. What changes as you go up is staff accounts, reporting depth, and a lower third-party payment fee. Here's the honest version:

• Basic. The real entry point for a D2C store. Full customisable storefront and unlimited products. Almost every new brand I set up launches here.
• Grow. Same storefront, plus up to 5 staff accounts and a 1% payment fee instead of 2%. This is the "we have a small team and steady prepaid orders" tier.
• Advanced. Up to 15 staff accounts, deeper custom reporting, and a 0.6% payment fee. Worth it only at high prepaid volume or when you genuinely need the reporting.
• Plus. A different category: checkout customisation, Shopify Functions, Flow automation, B2B/wholesale and more. I cover the signals for moving up in when to upgrade to Shopify Plus.

The mistake I see most often: a brand doing ₹3–4 lakh a month in revenue paying for Advanced "to be safe," when Basic or Grow would serve them perfectly and the fee difference doesn't come close to justifying the price. Buy the tier your order volume earns, not the one that sounds most professional.

What are Shopify's transaction fees in India per plan?

This is where most Indian pricing guides go wrong, because they copy US advice. Shopify Payments is not available in India. Shopify's supported-countries list doesn't include it, so every Indian store uses a third-party gateway such as Razorpay, PayU, Cashfree, PhonePe PG or CCAvenue. That means two separate cuts on every prepaid order:

1. Shopify's third-party payment provider fee. A percentage Shopify takes from orders paid through an outside gateway. It falls as you move up:

Shopify's Help Center is clear that "You aren't charged third-party transaction fees for manual payments," and Cash on Delivery is a manual payment method. So the fee hits your UPI, card, netbanking and wallet orders, and skips your COD orders.

2. The gateway's own fee. Razorpay's and PayU's standard pricing pages list 2% on domestic cards, netbanking and wallets, with 18% GST on that fee. Some gateways run promotional or negotiated rates below that, so check your own agreement.

On a ₹2,000 prepaid order on Basic, that's ₹40 to Shopify plus roughly ₹47.20 to the gateway (2% + 18% GST). There's no setting that switches Shopify's fee off for an Indian store. The only levers are a higher plan once your prepaid volume justifies it, and a better gateway rate. I go through the gateway choice in Shopify payment gateways in India and the per-order maths in Shopify transaction fees in India.

Monthly vs annual billing: which should you pick?

Annual, in almost every case, if you're committed to the store.

Paying yearly saves about 25% on every paid plan. On Grow that's ₹7,447 vs ₹5,599 a month, about ₹22,000 a year back for a ten-second decision.

The only reason to stay monthly is genuine uncertainty: you're testing a concept and might shut the store in a few months, or you're mid-migration and not sure which tier you'll land on. Otherwise, commit annually and take the discount.

Which Shopify plan should a new D2C brand in India pick?

Start on Basic. I'll say it plainly because brands overthink this constantly.

At ₹1,994/mo, or ₹1,499/mo on annual billing, Basic gives a launching brand everything it needs to make its first sales: a full storefront, unlimited products and abandoned-cart recovery. The higher tiers pay off through a lower payment fee at volume, and you don't have volume yet.

These bands use prepaid sales because COD orders carry no Shopify fee. A store doing ₹10 lakh a month with 60% COD has only ₹4 lakh of prepaid sales, and Basic is still cheaper for it.

When should you upgrade to the next plan?

Upgrade on the crossover point where the lower fee outweighs the higher subscription. Ignore revenue milestones and feature lists until you've run this.

1. Find the subscription difference between your plan and the next one.
2. Find the fee difference (Basic to Grow is 1%; Grow to Advanced is 0.4%).
3. Divide the first by the second. That's the monthly prepaid revenue where upgrading breaks even.
4. If your prepaid sales sit comfortably above it, upgrade. If not, stay put.

Worked through with October 2026 prices:

The Grow → Advanced line surprises people. Advanced only wins on fees once you're processing well over ₹40 lakh a month in prepaid orders. Below that, you'd buy it for the 15 staff accounts or the reporting, and you should be honest with yourself about whether you use them.

How is the plan cost different from the developer cost?

This is the distinction that trips up nearly every brand I talk to, so let me draw the line hard.

The plan fee is what you rent from Shopify: the software, hosting, checkout and admin. It's a fixed monthly SaaS cost, from ₹1,994 to ₹1,75,000+ depending on tier. It doesn't decide how your store looks, converts or performs.

The developer cost is what you pay a person to make the store actually good: design, custom theme, performance, integrations, migration, CRO and ongoing maintenance. It's a separate invoice, and it's a one-time-plus-retainer cost, not a monthly platform fee.

You can be on a ₹1,994/mo Basic plan with an ₹8,00,000 custom theme, or on a ₹30,164/mo Advanced plan running a free theme you set up yourself. The two costs move independently. My full rate card lives at Shopify developer rates in India, and the hourly detail is in Shopify developer hourly rates in India for 2026.

The full cost picture: platform + apps + build

To budget honestly, a new Indian D2C brand should think in three buckets:

1. Platform (Shopify plan + payment fees). ₹1,994/mo on Basic, plus Shopify's 2% and the gateway's ~2% + GST on prepaid orders.
2. Apps. Reviews, email, subscriptions, loyalty. Budget a few hundred to a few thousand rupees a month depending on the stack; I keep this list tight in the best Shopify apps for Indian D2C brands.
3. Build + maintenance (developer). The variable that decides whether the store performs: a theme tweak from ₹40,000, a full custom build from ₹1,50,000, or a retainer from ₹40,000/mo.

The plan fee is the smallest and most predictable of the three. That's why obsessing over Basic vs Grow at launch while cheaping out on the build is backwards. The fuller running-cost view is in the hidden costs of a Shopify store in India.

What I'd do

If I were launching an Indian D2C store this month, I'd take the ₹20/month trial, build on Basic, and switch to yearly billing the week the store goes live. I'd pick a gateway on UPI success rate and settlement speed, keep built-in COD on, and look at Grow only when prepaid sales held above ₹4–5 lakh for a couple of months in a row. Advanced wouldn't come up until much later.

What's next

For the live plan prices, fee table and GST notes in one place, use Shopify pricing in India. I update that page when Shopify changes anything, so you don't have to rely on a blog post's date.

If you're setting up or replatforming and want to know what the whole thing costs, platform plus the build that makes it convert, my Shopify developer rates in India page has fixed prices in INR and USD, no discovery-call gate. Tell me your stage, your catalogue and which plan you're on, and I'll give you a straight fixed quote for the build side.

Start here: tell me about your project and I'll reply within 24 hours with a real number.

Related reads

• Shopify pricing in India (always-current hub): live plan prices, fees and GST.
• What it costs to build a Shopify website in India (2026): the developer/build side of the ledger, by scope.
• Shopify transaction fees in India: the per-order fee mechanics in full.
• Shopify Payments, COD and GST in India: gateways, cash on delivery and tax invoicing.

Sources

• Shopify — India pricing
• Shopify Help Center — Shopify Payments supported countries
• Shopify Help Center — Starter plan
• Shopify Help Center — manual payments
• Shopify Help Center — billing taxes in India
• Shopify Plus — pricing
• Razorpay — pricing
• PayU — pricing