Running a Shopify store day to day
Platform choices, support, operations, SEO and the D2C decisions that come after launch.
17 posts
Monthly retainer
shopifytroubleshootingShopify store not loading or 'unavailable'? What each error means
"Unavailable" usually means a frozen or unpaid store. "Does not exist", "not secure" and blank pages point to domain, SSL or theme code. Fixes inside.
Oct 25, 2026·12 min read
shopifythemesShopify Horizon vs Dawn: should you switch themes in 2026?
Start new stores on Horizon. Keep a working Dawn store until your next redesign: Dawn is still updated, and switching means setting the theme up again.
Oct 24, 2026·10 min read
shopifyprint-on-demandPrint on demand with Shopify in India: Qikink, Printrove, GST, COD and margins (2026)
Qikink and Printrove both plug into Shopify in India. A ₹699 tee nets about ₹290 to ₹300 before ads. Here's how GST, COD and returns work for POD.
Oct 23, 2026·9 min read
shopifydukaanShopify vs Dukaan in 2026: pricing, fees and when to move
Dukaan is cheaper to start (₹0 to ₹2,500/yr) but takes 0.99% to 4.99% per order. Shopify Basic is ₹1,499/mo yearly with 2% only on prepaid orders.
Oct 21, 2026·9 min read
shopifyseoShopify store not showing up on Google? 9 causes and fixes
Usually it's a password page, a store too new to be crawled, a missing sitemap or a stray noindex. Check with site: and Search Console, then fix.
Oct 19, 2026·13 min read
shopifyd2cHow to start a D2C brand on Shopify in India (2026)
The honest end-to-end path from idea to first order: validation, GST and registration, plan choice, build, payments, shipping, and launch — with real 2026 India numbers and no get-rich-quick fluff.
Updated Oct 29, 2026·11 min read
shopifyd2cDiwali and festive-season Shopify readiness checklist (India)
A pre-festive Shopify checklist for Indian D2C brands — performance, inventory, offers, COD and RTO controls, ads, and code-freeze windows, mapped to the festive calendar so you go into peak season stable, not scrambling.
Updated Oct 29, 2026·12 min read
shopifyfood-beverageShopify for food and beverage D2C (India)
What actually changes when you sell food, beverages, or perishables on Shopify in India — FSSAI display, batch and expiry handling, shelf-life-aware shipping, subscriptions, and hyperlocal cold-chain. The real build, not the app-store version.
Updated Oct 29, 2026·13 min read
shopifyfashionShopify for fashion and apparel D2C (India)
Fashion on Shopify lives or dies on three things Indian apparel brands underbuild: size and variant handling, a returns/exchange flow that survives 40%+ return rates, and COD. Here is how to build all three properly.
Updated Oct 29, 2026·11 min read
shopifybeautyShopify for beauty and skincare D2C brands (India)
Beauty and skincare brands need shade and variant UX, ingredient and regulatory info, subscriptions, reviews, and sampling — done right on Shopify. Here is what to build, what it costs, and the India-specific details most themes miss.
Updated Oct 29, 2026·11 min read
shopifybigcommerceShopify vs BigCommerce for Indian D2C brands: which should you choose?
BigCommerce has one real advantage in India — no platform transaction fee on third-party gateways — plus more built-in features. Shopify wins on the app ecosystem, themes, and, decisively for Indian brands, local talent and a mature COD stack. Here is the honest comparison and how to choose.
Updated Oct 17, 2026·10 min read
shopifymagentoShopify vs Magento for Indian D2C brands: which platform wins?
Magento is more powerful and more open than Shopify — and for most Indian D2C brands, that power is a liability, not an advantage. It costs more to build, more to host, and needs a dev team Shopify does not. Here is the honest comparison, and the narrow case where Magento still wins.
Updated Oct 17, 2026·11 min read
shopifywixShopify vs Wix for Indian D2C brands: which should you build on?
Wix is the easier, cheaper way to get a small store online. Shopify is the platform built to scale a D2C brand — deeper commerce features, a far bigger app ecosystem, and a mature India stack for COD, RTO, and payments. Here is the honest comparison, and when Wix is actually the right call.
Aug 11, 2026·10 min read
shopifymaintenanceShopify maintenance and retainers: what monthly support covers and costs
A Shopify maintenance retainer in India runs roughly ₹40,000 to ₹80,000 a month for a growing D2C store, and ₹65,000 to ₹1,20,000 for Shopify Plus. The real question is not the price — it is whether you have enough monthly work to make a retainer pay for itself instead of ad-hoc fixes.
Updated Oct 29, 2026·10 min read
shopifywoocommerceShopify vs WooCommerce for Indian D2C brands: which should you build on?
For most Indian D2C brands that want to sell rather than run infrastructure, Shopify is the better platform — its total cost of ownership is usually lower once you count WooCommerce's hosting, security, and developer time. But WooCommerce genuinely wins in a few cases. Here is the honest comparison.
Aug 05, 2026·10 min read
shopifypaymentsShopify payments, COD, and GST in India: the complete setup guide
Shopify Payments is not available in India, so your first job is picking a gateway like Razorpay or Cashfree, wiring up UPI, cards, and Cash on Delivery, and making your invoices GST-compliant. Here is the exact setup for an Indian D2C store, plus the COD and RTO maths that quietly decides your margin.
Updated Oct 17, 2026·12 min read
shopifyseoShopify SEO for D2C brands: what a Shopify SEO expert actually changes
A Shopify SEO expert does not "add keywords" — they fix the platform-specific things Shopify gets wrong by default: duplicate collection URLs, thin product pages, slow themes, and missing schema. Here is what actually moves rankings on Shopify, and why a general SEO agency usually can't ship the fixes.
Updated Sep 23, 2026·7 min read