Getting found in ChatGPT and AI search
How AI assistants choose which stores to cite and recommend, and what to change so yours is one of them.
12 posts
Brief me on AI search
shopifyschemaShopify schema markup checklist (Organization, Product, Breadcrumb, FAQ)
A store-wide structured-data checklist for Shopify: what Organization, Product, Breadcrumb, and FAQ schema each do, where they belong, how to implement them cleanly, and how to validate every one before you trust it.
Updated Oct 29, 2026·12 min read
geoaeoGEO for D2C: optimizing for AI Overviews and Perplexity
Generative engine optimization for D2C brands is about being source-worthy, not keyword-rich. Here is the content shape, schema, and citation strategy that gets a Shopify store quoted inside Google AI Overviews and Perplexity.
Updated Sep 23, 2026·11 min read
aeochatgptHow AI assistants decide which store to recommend
When a shopper asks ChatGPT or Perplexity for the best store, the model runs a shortlist in the background. Here are the signals it weighs — schema, reviews, authority, freshness, entity clarity — and how to become the store it names.
Updated Oct 29, 2026·10 min read
shopifyschemaFAQ schema for Shopify product and collection pages
FAQPage structured data turns real buyer questions into rich results and AI citations. Here is how to add it to Shopify product and collection pages the right way — metafields, theme, or app — and the pitfalls that get it ignored.
Updated Oct 29, 2026·10 min read
shopifymetafieldsShopify metafield structure for custom product options (AI-readable)
Custom product options — engraving, bundles, configurations — usually live as app JSON or free-text add-ons that no AI engine can read. Here is how to model them with metaobjects and metafields so both shoppers and AI assistants understand exactly what a buyer can choose.
Updated Oct 29, 2026·10 min read
shopifyaeollms.txt for Shopify stores: how and why
llms.txt is a plain-text file that hands AI assistants a clean map of your most important pages. Here is what it is, why it helps ChatGPT and Perplexity understand and cite your Shopify store, and exactly how to add one — with what to put inside.
Updated Oct 29, 2026·12 min read
shopifyschemaProduct schema and structured data for AI shopping
AI shopping assistants read your catalogue through Product, Offer, and AggregateRating JSON-LD — not your pretty theme. Here is exactly which fields matter, how Shopify emits schema, where the gaps are, and how to validate it.
Aug 19, 2026·11 min read
aeochatgptHow to get your Shopify store cited by ChatGPT
ChatGPT names stores it can read cleanly, verify from third parties, and map to a real question. Here is the concrete playbook — schema, llms.txt, entity clarity, and review signals — to get your Shopify store named and linked in ChatGPT answers.
Updated Oct 29, 2026·12 min read
shopifyaeoShould you allow GPTBot, ClaudeBot, and PerplexityBot on your Shopify store?
GPTBot, ClaudeBot, PerplexityBot, Google-Extended — should you allow or block them on Shopify? An opinionated playbook with the exact Liquid code, by a founder who has audited dozens of Indian and Canadian Shopify stores.
Jun 28, 2026·14 min read
shopifymetafieldsThe Shopify metafield strategy that makes your store AI-readable
Metafields are the most underused feature in Shopify, and they happen to be the bridge between your product catalogue and the AI engines deciding which brand to recommend. Here's the metafield setup I use on every store I optimise for AI search.
Jun 18, 2026·6 min read
aeogeoHow D2C brands actually show up in ChatGPT and Perplexity in 2026
Your customer asks ChatGPT for the best brand in your category and gets two names. If you're not one of them, you don't exist for that customer. Here's what determines which D2C brand gets named, ranked by what you can actually change this week.
Updated Sep 23, 2026·8 min read
aeogeoAEO vs SEO vs GEO, explained for D2C founders who don't have time for jargon
Three acronyms, one real question: will your brand show up when a customer goes looking, whether that's Google or an AI? Here's the plain version, with no consultant fog
Jun 07, 2026·10 min read