Client work, and exactly what I did.
Each case says what the problem was, what I did myself, when, on what stack, and what changed, with the client’s own review where they gave one. Where I led a team of developers or worked alongside the brand’s own, the case says so.
I’ve shipped for 62+ brands since 2021, in India, the US, the UK, Canada, the UAE, Singapore and Turkey. These are the 15 written up so far.
Shopify stores and migrations
Custom themes from Figma or on a theme base, a Magento to Shopify Plus move, a stalled launch finished, and the retainers that followed.
- A Magento to Shopify Plus migration, a redesign and a bundles appAbout 4 months, 2025ZeroData loss
Mum & You
United Kingdom · Eco baby care
- A custom Shopify theme and custom apps, launched with every feature in placeAbout 6 months, launched in 2024+28%AOV
Mahina
Gurgaon, India · Period care
- A brand identity and a custom Shopify store, built from scratchAbout a month to launch+22%Revenue, month on month
Bloom Bodysuits
United States · Shapewear
- A custom Shopify theme from scratch, leading a team of five developersAbout 4 monthsCustom theme from scratch, launched in about 4 months
Lilliput
Delhi, India · Kidswear
- A stalled Shopify launch, taken over, finished and kept runningAbout 5 monthsStalled build to launch-ready in about 2 months
Nicobar
New Delhi, India · Premium lifestyle and gifting
- A premium womenswear store, designed and built end to end2 monthsFrom scratch to launch
Label NATA
Gurgaon, India · Womenswear
- An ad-ready Shopify store, launched in one week1 weekTo deliver the store
Rock Paper Scissors
India · Statement jewellery
- A catalogue restructure, a redesign and a 10-month retainerAbout 9 to 10 monthsCatalogue rebuilt around how shoppers browse
Peekaboo Patterns
Chennai, India · Multi-brand children’s store
Conversion and growth
Contracts inside a brand’s own team: product pages rebuilt around proof, festive and ad campaign pages, speed and catalogue fixes.
- A growth role across the store, the sale campaigns and the catalogueAug to Nov 2026~4,000Homepage page elements, down from 8,289
NutriStar
India · Sports nutrition
- A conversion rebuild for a luxury Ayurvedic skincare storeSep to Nov 2026, Navratri to DiwaliProof moved next to Add to Cart on 7 product pages and 5 sets
Manovya
India · Ayurvedic skincare
- A conversion audit, its fixes and the landing pages behind the adsAbout 5 monthsSale pages matched to each Meta and Google Ads campaign
Craft & Glory
Gurgaon, India · D2C brand
Custom builds and dashboards
Work past a standard theme: formula pricing on uploaded artwork, live forex rates with quote forms, and a merchandising tool on a store’s own data.
- A formula-priced DTF print-ordering platform on ShopifyAbout a year: 5 to 6 months of build, then 5 to 6 months of support+20%Checkout rate
WeMust
Canada · Custom print and decoration
- A live-rate, form-driven forex platform on ShopifyAbout 2 monthsLive rates and quote forms, built on Shopify
Matrix Forex
New Delhi, India · Forex
- A merchandising tool that turns Shopify data into decisionsAug to Nov 2026100k+Orders read from Shopify
BrandDesk
India · Sports-nutrition retail
MVPs and web apps
A product built from nothing: live data pipelines, traveller accounts and a console for the team that runs it.
