Custom apps and dashboards on Shopify
When a custom app beats an App Store app, what it costs, and the dashboards that replace a spreadsheet.
22 posts
Custom Shopify apps
shopifyinventoryShopify inventory forecasting: what a forecasting dashboard should show
Shopify's inventory reports describe the past. A forecasting dashboard tells you what to order, from whom and when. The formula, the data it needs, the traps that break forecasts, and what to put on the screen.
Nov 11, 2026·6 min read
shopifyshopify appsCustom Shopify feature or app subscription: when building pays off
Wishlists, size charts, badges and sticky add-to-cart bars are often cheaper as theme code than as monthly apps. Reviews, subscriptions and messaging usually aren't. A feature-by-feature verdict, with the three-year maths.
Nov 09, 2026·6 min read
shopifyanalyticsCustom Shopify dashboard vs an analytics app: which does your brand need?
An analytics app answers the common questions: profit per order, attribution, LTV. A custom dashboard answers the ones that need your own data, like real cost prices, vendors and reorders. How to tell which you need, and what each costs.
Nov 06, 2026·6 min read
shopifyanalyticsBest Shopify analytics app for an Indian D2C brand (2026): what to use at each revenue stage
Under ₹5 lakh/mo, Shopify reports plus GA4 and a free profit app are enough. Add paid profit or attribution tools as ad spend grows. Prices compared.
Oct 30, 2026·9 min read
shopifyreturnsShopify returns and exchange apps for D2C brands (2026): India and global options compared
Return Prime and EcoReturns fit Indian D2C with reverse pickup and COD refunds; Loop and AfterShip suit US-led brands. Push exchanges before refunds.
Oct 28, 2026·9 min read
shopifythemesHow to update your Shopify theme without losing customizations
Shopify adds the update as a draft copy. Editor settings carry over; code edits carry over only if they don't conflict. Back up, diff, retest, publish.
Oct 23, 2026·12 min read
shopifyappsWhen to build a custom Shopify app vs use an app or Zapier
Most Shopify automation needs no code. Zapier or Make handles the simple stuff, an off-the-shelf app handles the common stuff, and a custom private app is only worth it when volume, logic, or cost make the other two break. Here is the decision framework, with real INR and USD numbers.
Updated Oct 29, 2026·11 min read
shopifywhatsappWhatsApp commerce on Shopify (India)
How to run WhatsApp commerce on your Shopify store in India — catalog, abandoned-cart nudges, order updates, and support — plus which tool (Interakt, Wati, BiK) fits and the ROI to actually expect.
Updated Oct 29, 2026·9 min read
shopifymultichannelSelling on Shopify + Meesho + Flipkart + Amazon: inventory sync
How Indian sellers keep inventory and orders in sync across Shopify, Amazon, Flipkart and Meesho without overselling — the tools that actually work, why Shopify should be your hub, and where the wiring quietly breaks.
Sep 09, 2026·10 min read
shopifyfulfillmentShopify fulfillment in India: Shiprocket, Delhivery and 3PL
The honest shipping stack for Indian D2C: aggregators like Shiprocket vs direct carriers like Delhivery, how COD, NDR and RTO actually work, and the right way to wire it all into Shopify without duct-taping five apps together.
Updated Oct 29, 2026·9 min read
shopifyanalyticsAttribution and UTMs for Shopify D2C (stop trusting last-click)
Last-click attribution flatters whatever ad fired most recently, and every ad platform over-reports its own conversions. Here is how to run UTM discipline, read GA4 and Shopify honestly, and use post-purchase surveys to find out what actually drove the sale.
Sep 03, 2026·9 min read
shopifysubscriptionsShopify subscriptions vs ReCharge: which for your D2C
A senior Shopify developer compares native Shopify Subscriptions, ReCharge, and Appstle — features, real cost, when each fits, and the India eNACH and UPI Autopay mandate nuances that decide the whole thing.
Updated Oct 29, 2026·10 min read
shopifyappsShopify customer support: Gorgias, WhatsApp and helpdesk setup (India)
The honest helpdesk stack for an Indian D2C brand: Gorgias vs cheaper alternatives, why WhatsApp is your real support channel, and what macros, SLAs, and the whole setup actually cost in INR and USD.
Updated Oct 29, 2026·9 min read
shopifytiktok-shopTikTok Shop + Shopify: what Indian D2C should know
TikTok Shop is not live in India — TikTok itself is banned here. But if you sell into the US, UK, or UAE from India, the Shopify integration matters. Here is the honest status, the catalog sync mechanics, and when it is worth it.
Updated Oct 29, 2026·11 min read
shopifyautomationAbandoned cart automation for Shopify (India)
How to build email, SMS, and WhatsApp cart-recovery flows for an Indian D2C store — realistic timing, the COD-abandonment nuance nobody talks about, tools, and the recovery rates you can actually expect.
Aug 28, 2026·10 min read
shopifygoogle-shoppingGoogle Shopping feed for Shopify in India (2026): Merchant Center setup, GST-inclusive prices and the 6 disapprovals to fix
Set up a Google Shopping feed for Shopify in India in 5 steps: free Google & YouTube app, GST-inclusive INR prices, GTINs, and the 6 disapprovals to fix.
Updated Oct 05, 2026·11 min read
shopifyemailKlaviyo vs Omnisend vs Mailchimp for Shopify (India)
A senior Shopify developer's honest comparison of Klaviyo, Omnisend, and Mailchimp for Indian D2C brands — pricing, deliverability, flows, WhatsApp, and which one fits your stage.
Updated Oct 29, 2026·10 min read
shopifyanalyticsShopify Facebook Pixel + Conversions API setup (India)
How to install the Meta Pixel plus server-side Conversions API on Shopify, deduplicate events, handle consent, and why CAPI quietly rescues 10-30% of your reported conversions for Indian D2C brands.
Updated Oct 29, 2026·10 min read
shopifyperformanceWhy Shopify apps are slowing your store (and the fix)
Every app you install injects JavaScript, CSS, and Liquid into your storefront — and most of it loads whether the feature is used or not. Here is how to audit the damage, which apps to cut, and when custom code wins.
Updated Oct 29, 2026·11 min read
shopifyappsBest Shopify apps for Indian D2C brands in 2026: the 4 to 6 you need, what they cost, and which slow your store
The 4 to 6 Shopify apps an Indian D2C brand needs in 2026 (reviews, COD, WhatsApp, email, analytics from ₹0), what they cost, and which slow your store.
Updated Oct 29, 2026·15 min read
shopifyanalyticsGA4 setup for Shopify in India (and why Shopify analytics mislead)
How to install GA4 on a Shopify store, wire up the events and conversions that matter, and read the numbers correctly — including why native Shopify analytics and GA4 will never fully agree, and why you should track conversions, not pageviews.
Aug 18, 2026·12 min read
shopifythemesCustom Shopify theme vs premium theme: what a D2C brand should build on
Most D2C brands do not need a fully custom Shopify theme — a good premium theme, configured well by someone with judgment, gets you most of the way for a fraction of the cost. Here is the honest comparison of custom vs premium vs a customized premium theme, and how to tell which your brand actually needs.
Updated Sep 23, 2026·6 min read