Case study · Sports-nutrition retail
BrandDesk: a merchandising tool that turns Shopify data into decisions.
BrandDesk is the internal merchandising tool I built for NutriStar, an Indian sports-nutrition retailer with 2,000 products from 70+ brands. It reads the store’s Shopify data, covering 100k+ orders, and turns it into decisions: what to reorder, ranked by sales lost per day, dead stock, real margins and which brands earn their homepage space. When I measured adoption and found only the weekly decision list in use, I rebuilt the home page as a daily to-do list that closes items itself.
My role
I designed and built it during my growth role at NutriStar: a web app on Next.js and Supabase, 120 commits. After launch I measured how it was used and rebuilt it around the one feature the founders relied on.
- Client
- NutriStar, for its founders
- Country
- India
- Sector
- Sports-nutrition retail
- When
- Aug to Nov 2026
The problem
NutriStar sells 2,000 products from 70+ brands, online and in its shops. The founders needed merchandising decisions out of that data: what to reorder, what to move online, what to stop buying and where the margin was real.
Real margin needed the cost prices held in the accounting system, Busy.
What I did
- Built a web app on Next.js and Supabase that reads NutriStar’s Shopify data, covering 100k+ orders.
- Ranked what to reorder by sales lost per day.
- Showed stock sitting in the shops that could sell online, and dead stock.
- Worked out real margins using cost prices from Busy, the accounting system.
- Added competitor price tracking, freebie stock and a view of which brands earn their homepage space.
- Set up a weekly founder brief by email.
- Measured adoption after launch. Only the weekly decision list was being used, so I rebuilt the home page as a daily to-do list that closes items itself once Shopify stock shows they’re fixed.
Timeline
Aug to Nov 2026.
Results
- Orders read from Shopify
- 100k+
- Products
- 2,000
- Brands
- 70+
- Commits
- 120
BrandDesk now opens on a daily to-do list built around the one feature the founders used, and items close themselves once Shopify stock shows they’re fixed.
Need something like this?
Tell me what you’re building. I reply within one working day, and the person who replies is the person who writes the code.
