Case study · Forex
Matrix Forex: a live-rate, form-driven forex platform on Shopify.
Matrix Forex is an RBI-authorised forex dealer and part of Matrix, an Indian travel-connectivity brand whose other stores already ran on Shopify. I designed and built its site on Shopify alone in about 2 months: live exchange rates pulled through an API layer on Cloudflare, INR totals calculated live as customers choose a currency and amount, and custom quote and order forms that send every lead to the team for a callback.
My role
I designed and built the whole site alone: the design, the Cloudflare rate layer, the live calculations and the quote and order flows.
- Client
- Matrix Forex
- Country
- India (New Delhi)
- Sector
- Forex
- When
- About 2 months
- Live
- matrixforex.in
The problem
Matrix Forex was a new forex brand from Matrix, whose other stores already ran on Shopify. Customers needed to see live exchange rates, calculate their total and submit a quote request, so the team could call them back and complete the transaction.
Shopify isn’t designed for form-driven sites with live pricing, so the main work was getting past the platform’s form limits and pulling real-time rates into the storefront.
What I did
- Designed and built the whole site from scratch: design, development and functionality.
- Set up an API layer on Cloudflare that pulls current exchange rates into the Shopify storefront on every page load, so customers always see current pricing.
- Built live price calculations: customers choose a currency and amount and see the INR total straight away, calculated from the API rates.
- Built custom quote and order flows for buying and selling currency, forex cards and remittances. They go past Shopify’s built-in form limits and send every lead to the team for a callback.
- Matched the standard of the parent brand, so the new site sits comfortably alongside Matrix’s other stores.
Timeline
About 2 months.
The outcome
Matrix launched a new forex brand on the same platform as the rest of its stores, without a separate custom stack. Customers get live rates and instant quotes, and the team receives leads ready for a callback.
What Matrix Forex said
“Tanuj built a genuinely complex system for us. On Matrix Forex he designed a travel insurance comparison and quote flow wired into our CRM, and handled the data and the quote logic cleanly. It proved he can build real web applications on Shopify, not just merchandise products.”
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