Case study · Shapewear
Bloom Bodysuits: a brand identity and a custom Shopify store, built from scratch.
Bloom Bodysuits is a US shapewear brand selling bodysuits and shaping shorts for women. It came to me with products and no brand identity, and in about a month I designed the identity and built a custom Shopify theme with fit education, a size guide and fit finder, reviews, bundles and clear offers. I still run its CRO tests and direct its Meta ads team, and revenue grew 22% month on month after launch.
My role
I designed and built it alone: the brand identity, the custom theme and the conversion work. Since launch I run the CRO tests and direct the brand’s Meta ads team, so the landing pages change in step with ad performance.
- Client
- Bloom Bodysuits
- Country
- United States
- Sector
- Shapewear
- When
- About a month to launch
The problem
Bloom had its products and nothing else: no brand identity, no design system and no plan for the website.
Shapewear is a crowded category. The store had to explain the products well, build trust quickly and make it easy to buy the right fit.
What I did
- Created the brand identity from scratch: the colour scheme, typography and design elements, for a clean, minimal look that sets the brand apart.
- Turned the identity into a custom-designed Shopify theme, through 4 to 5 rounds of design and development with the client until the final version was approved.
- Built sections that explain fit, compression and styling, so shoppers understand the product before they buy.
- Added conversion work across the home page and product pages: a size guide and fit finder, reviews, FAQs, bundles and clear offers.
- Designed sections that tell the brand story and position it clearly against competitors.
- Since launch, I run the CRO tests and direct the brand’s Meta ads team, and change the landing pages in step with ad performance.
Timeline
About a month to launch. The work continues.
Results
- Revenue, month on month
- +22%
- Mobile load (LCP)
- < 2s
Bloom went from having only products to a fully branded, conversion-focused store in about a month. Revenue grew 22% month on month after launch, and mobile pages load their largest content in under 2 seconds.
What Bloom Bodysuits said
“We chose Tanuj to own the page and the traffic together. Usually the CRO person does not care about the ads and the ads person does not care about the UX. Tanuj cared about both. He built the theme for our US expansion, ran the CRO tests, and directed the Meta ads team at the same time — so we could change the landing pages in step with ad performance.”
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