Case study · Kidswear
Lilliput: a custom Shopify theme from scratch, leading a team of five developers.
Lilliput World is an Indian kidswear brand selling clothing for babies through kids aged 10. For its new website I led a team of five developers and built the core of a fully custom Shopify theme myself from the brand’s Figma designs: navigation by age and gender, collection and product pages, search, wishlist and cart drawer. The site went from a blank build to launch in about 4 months.
My role
Lead developer. I managed a team of five developers, handling task allocation, code quality and consistency, and built the core of the storefront myself.
- Client
- Lilliput
- Country
- India (Delhi)
- Sector
- Kidswear
- When
- About 4 months
The problem
Lilliput was launching a new website and wanted a fully custom theme built from its Figma designs, with no pre-built theme underneath.
Parents shop kidswear by age, by gender and by occasion, so the store had to be organised that way.
What I did
- Managed five developers working on different designs and pages, and handled task allocation, code quality and consistency across the build.
- Built a fully custom Shopify theme from the Figma designs, with every design element and UI component made to match the brand.
- Built the main parts of the storefront myself: navigation by age and gender with mega menus for baby, toddler and kids, collection and product pages, search, wishlist and cart drawer.
- Built conversion basics into the UX from the start: a free-shipping threshold banner, clear value messaging and a short path from browsing to cart.
- Took the site from a blank build to launch in about 4 months.
Timeline
About 4 months.
The outcome
Lilliput launched with a fast, fully custom storefront built around how parents shop, on a theme the brand owns completely.
Need something like this?
Tell me what you’re building. I reply within one working day, and the person who replies is the person who writes the code.
