Case study · Eco baby care
Mum & You: a Magento to Shopify Plus migration, a redesign and a bundles app.
Mum & You is a UK eco-baby brand selling nappies and wipes designed by mums. I moved its store from Magento to Shopify Plus while it kept trading, with all order history and customer data carried across, zero data lost, and full SEO redirects so its rankings came too. I also redesigned the storefront and built a custom Shopify app for nappy and wipe bundles.
My role
Lead Shopify developer. I planned the migration so the brand could keep selling during the move, then moved the data, set up the redirects, redesigned the storefront and built the bundles app.
- Client
- Mum & You
- Country
- United Kingdom
- Sector
- Eco baby care
- When
- About 4 months, 2025
- Live
- mumandyou.com
The problem
Mum & You was moving from Magento to Shopify Plus while still trading. By the brand’s own figures it has more than 68,000 customers and a 4.8 “Excellent” rating, so every order, customer record, ranking page and subscription had to come across without disrupting the business.
Its subscribe-and-save and rewards features also had to keep working through the switch, so repeat orders didn’t stop.
What I did
- Planned the migration so the brand could keep selling while the move was in progress.
- Moved all order history and customer data from Magento to Shopify Plus, with zero data loss.
- Set up full SEO redirects from the old URLs, so the brand kept its search rankings and organic traffic after the switch.
- Redesigned the storefront from scratch around the brand’s existing colours and look, faster and fully responsive.
- Built a custom Shopify app for product bundles, so customers can buy nappies and wipes together.
- Brought the subscribe-and-save and rewards features across with a mix of apps and custom work, so repeat buying carried on without a break.
Timeline
About 4 months, 2025.
Results
- Data loss
- 0
- Builds: redesign, migration, bundles app
- 3
The brand picked up where it left off, with no lost data, no lost rankings and no break in repeat orders. Sales performed strongly after the Shopify launch.
What Mum & You said
“Migrations are where we normally lose money — data loss, broken links, downtime. Tanuj moved us from Magento to Shopify with none of it. He built a redirect map to preserve our SEO, migrated every customer and order record, and rebuilt our subscription flow inside three months. Sales grew after the migration. He is the cool head in a hot mess of a migration.”
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