Case study · D2C brand
Craft & Glory: a conversion audit, its fixes and the landing pages behind the ads.
Craft & Glory is a large D2C brand in Gurgaon with a big in-house team. Over about 5 months on contract I ran a full CRO audit of its Shopify store with ClearAudit, my own audit product, made the approved changes, reworked the home and product pages, and built 4 to 5 sale pages from Figma, each matched to a Meta or Google Ads campaign.
My role
Shopify developer on contract, working alongside the brand’s large in-house team. My work covered the home page, the product pages and the landing pages behind their Meta and Google Ads campaigns, plus day-to-day store support.
- Client
- Craft & Glory
- Country
- India (Gurgaon)
- Sector
- D2C brand
- When
- About 5 months
- Live
- craftandglory.in
The problem
Craft & Glory wanted its Shopify store to convert better, and its Meta and Google Ads campaigns needed landing pages of their own.
The brand designs in Figma, so each page had to match the design exactly and work at every screen size.
What I did
- Ran a full conversion audit of the store with ClearAudit, presented the findings to the client and, once they approved them, made the recommended changes across the site.
- Reworked the home page and product page layouts to make them clearer and easier to buy from.
- Built 4 to 5 sale pages for different products, collections and seasonal occasions, each matched to a specific Meta or Google Ads campaign.
- Turned the brand’s Figma designs into Shopify pages that match the design exactly and are fully responsive.
- Handled bug fixes and day-to-day store support for about 5 months.
Timeline
About 5 months.
The outcome
The brand can launch a landing page for each new campaign faster, and the store changes came out of audit findings it approved. One developer handled its storefront for the whole engagement.
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