Case study · Womenswear
Label NATA: a premium womenswear store, designed and built end to end.
Label NATA is a premium women’s clothing brand with modern takes on Indian traditional wear, including hand-embroidered and printed sarees and designer co-ord sets. I kept the Shopify theme the brand had chosen as the base and built custom design and features on top, so the store looks and feels like the label. I designed and built every page myself, from scratch to launch in 2 months.
My role
Lead designer and developer, and the only owner of design and development. I planned the build approach, then designed and built every page myself.
- Client
- Label NATA
- Country
- India (Gurgaon)
- Sector
- Womenswear
- When
- 2 months
- Live
- nataclothing.com
The problem
The brand had already chosen a Shopify theme. Used as it came, the store would have looked like a stock template, which didn’t suit a premium label.
A fully custom theme would have taken more time and money than the brand needed to spend.
What I did
- Recommended keeping the chosen theme as the base and building custom features and design on top of it. The client agreed.
- Designed and built the home page, product pages, collection pages, About Us page and the other key pages.
- Brought the brand’s fonts, colours, spacing and image style onto the site.
- Built the features the brand needed on top of the theme, including buy-more-save-more offers and a clear way to shop the collections.
- Took the store from scratch to launch in 2 months, with clear, regular updates to the brand.
Timeline
2 months.
Results
- From scratch to launch
- 2 months
Label NATA launched with a clean, editorial storefront true to the brand, on a theme base it can maintain easily.
Need something like this?
Tell me what you’re building. I reply within one working day, and the person who replies is the person who writes the code.
