Case study · Premium lifestyle and gifting
Nicobar: a stalled Shopify launch, taken over, finished and kept running.
Nicobar is a premium Indian lifestyle brand selling clothing, jewellery, accessories and homeware, with a strong focus on gifting. Its custom Shopify build had stalled at another agency with 30 to 40% of the work left. I picked up their codebase without a rebuild, took the site from stalled to launch-ready in about 2 months, and then stayed on for a 3-month retainer.
My role
Shopify developer on contract, then on retainer. I took over another agency’s custom theme, finished the build and fixed the launch bugs, working alongside Nicobar’s in-house team.
- Client
- Nicobar
- Country
- India (New Delhi)
- Sector
- Premium lifestyle and gifting
- When
- About 5 months
- Live
- nicobar.com
The problem
Another agency was building Nicobar’s site on a custom Shopify theme, and the project had stalled with about 30 to 40% of the work still left before launch.
The brand needed someone to read that codebase, finish it in the minimal, premium look already in place and get it live.
What I did
- Read through the previous agency’s codebase on the custom theme and picked up where they had stopped, with no rebuild.
- Built the pending pages and sections to match the brand’s minimal, premium look and the design direction already in place.
- Fixed every outstanding bug that was blocking launch, and took the site from stalled to launch-ready in about 2 months.
- On a 3-month retainer after launch, added new features, rolled out a new design language across the site and fixed issues reported by shoppers and the internal team.
- Worked with Nicobar’s in-house team throughout and attended every meeting, so nothing was missed.
Timeline
About 5 months.
The outcome
Nicobar’s launch went live sooner than the team expected, with the brand’s premium look intact, and it led directly to the follow-on retainer.
Need something like this?
Tell me what you’re building. I reply within one working day, and the person who replies is the person who writes the code.
