Case study · Multi-brand children’s store
Peekaboo Patterns: a catalogue restructure, a redesign and a 10-month retainer.
Peekaboo Patterns is a multi-brand children’s store in Chennai selling clothing, bedding, home decor, toys, essentials and gifts. Its large catalogue wasn’t organised around how shoppers browse, so I restructured every collection, rebuilt the navigation and redesigned the home and product pages around the new structure. I then ran the store on a retainer of 9 to 10 months.
My role
Shopify developer on retainer. The brand came to me from another agency, and I restructured the catalogue, redesigned the store and ran it day to day.
- Client
- Peekaboo Patterns
- Country
- India (Chennai)
- Sector
- Multi-brand children’s store
- When
- About 9 to 10 months
The problem
The brand came to me from another agency because it wanted a new development partner.
Its biggest problem was the catalogue. It had many collections and sub-collections, but they weren’t organised around how shoppers browse, so customers found it hard to find products.
What I did
- Reorganised every collection and sub-collection, and rebuilt the navigation around clear top-level categories: Clothing, Home Decor, Essentials, Toys & Play, Gifting, Baby and Brands.
- Added gifting paths that cut across the catalogue, such as Shop by Age and Shop by Occasion.
- Built a new home page around the new structure, with the categories and products the brand most wanted to promote in the most visible spots.
- Rebuilt the product pages in the same design language, so the store feels consistent.
- Fixed bugs, shipped new features and placed new products into the right categories as the catalogue grew.
- Set up check-ins every one to two weeks, because the founder often travels between India, the US and the UK. Each one covered what was done and what was planned, and got quick approvals so work kept moving between meetings.
Timeline
About 9 to 10 months.
The outcome
Shoppers can now find products across a large, multi-brand range, which was the problem the brand most needed solved. The regular check-ins kept the work moving while the founder travelled.
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