Case study · Statement jewellery
Rock Paper Scissors: an ad-ready Shopify store, launched in one week.
Rock Paper Scissors is a statement jewellery brand for women, selling earrings, bracelets, rings, necklaces and affirmation card decks. The founders were about to start ad campaigns and asked for a store within 20 to 30 days. I designed and built it on a heavily customised Dawn theme and delivered it in one week, about three weeks ahead of their deadline.
My role
I designed and built the store alone. The brand gave me its products and the look it wanted, and handed me the whole website.
- Client
- Rock Paper Scissors
- Country
- India
- Sector
- Statement jewellery
- When
- 1 week
The problem
The founders were about to start ad campaigns and needed the store live within 20 to 30 days. They wanted to put their own time into the product, so the whole website came to me.
The store had to turn ad visitors into buyers from the first day.
What I did
- Designed and built the store from the products and the look the brand gave me.
- Built it on Shopify’s Dawn theme, customised heavily so it looks premium and elegant, stays simple and matches the brand’s style.
- Set it up for paid traffic: clear product discovery, visual storytelling and a simple path to purchase.
- Moved my other project timelines so this launch came first, and delivered the store in one week.
Timeline
1 week.
Results
- To deliver the store
- 1 week
- Ahead of the brand’s own deadline
- ~3 weeks
The brand launched about three weeks ahead of its own deadline, so its ad campaigns could go live right away. With every asset and decision in hand up front, the only thing left was build time.
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